Please note, this is not my full portfolio. Just a small batch of work.
So… sit down, relax, grab a coffee (I like a cafe latte) and cast your eye over a mixture of work and ideas. I hope you enjoy!
Freemans Wrap & Jewellery set
Brief:
Show versatility of wrap and jewellery set
Build brand awareness
Medium: Direct Mail
Download freemans_wrap_jewellery_leaflet.pdf
Download freemans_wrap_jewellery_letter.pdf
Download freemans_wrap_jewellery_envelope.pdf
Freemans Style Guide
Brief:
Highlight new season trends
Emphasize the benefits of shopping with Freemans
Build brand awareness
Medium: Direct Mail (leaflet)
Download freemans_style_guide.pdf
Freemans Free watch
Brief:
Entice Freemans readers with a free watch
Medium: Direct Mail
Download freemans_watch_leaflet.pdf
Speculative / Ideas concepts
I often see advertisements, whether it's press, TV, outdoor or digital that simple make no sense nor get the point across. This always induces me to work up concepts, so please find a few speculative creative concepts I have created.
Sadly my amateur skills as an Art Director don’t stretch that far, I’m only a Marketer. However, if you’re a writer working alone, you can still pull it off. I always remember a quote by Luke Sullivan:
“Here’s the big piece of advice. If you remember nothing else, remember this: Spend the time making the concept great, not the execution.”
Sky & Animal Planet
Brief:
Open your eyes to an undiscovered world
Highlight the association between Sky and Animal Planet
Explore the animal world up close
Medium: Print, Outdoor, Digital
Download animal_planet_sky_print.pdf
Pot Noodle
Brief:
Highlight the convenience of Pot Noodle
Medium: Online
Download pot_noodle.pdf
Edmiston Yacht Company
Brief:
Why choose Edmiston over their competitors?
Medium: Print
Download edmiston_creative_concepts_print_pdf.pdf
Match.com
Brief:
Anyone can find true love with match.com
Medium: Print, Outdoor
Download Match.com.pdf
Stay tuned!
