I’m passionate about Formula One and very much looking forward to the British Grand Prix at Silverstone this weekend. On my Twitter profile, I follow numerous F1 drivers and journalists. With a million tweets a minute, I was lucky to come across James Allen’s tweet on Ferrari’s unveiling of their new logo for 2011.
The new logo will cause a lot of stir amongst many peers. I’m actually very pro the ‘new’ logo. It has a cleaner and refreshing look to it - a certain mixture of contemporary and classically feel which portrays what the Ferrari ethos is all about in the 21st Century.
Looking at the current logo, it has a rather rough round the edges feel about it. In woman term’s, you might say it was your sleazy, schmokingly hot, binge drinker lady whose sexy appeal is unquestionable, but her tastes farcical. Some might say a trophy girlfriend; one that would infuriate the parents at birthday party.
The new logo represents a look of elegance, which to me is what Ferrari is all about. Ferrari, as a brand, has changed in recent times. It is no longer an unreliable car (well, not as much as it once was). Certainly, in women terminology, heads would turn as she strolls through the streets in her silk and satin Dolce & Gabbana dress. I would be very happily for her to meet the parents…