Like yourselves, I’ve been reading the football gossip columns, listening to the numerous World Cup podcasts and talking with mates over a beer or three…. but it struck me the other day - are us ‘marketers’ partly to blame for England’s pathetic performance during the World Cup? Now your probably thinking this guy has lost the plot, what the f**k is he on!
Now, answer yourself this question - was the Football Association’s decision to keep Mr ‘stubborn’ Fabio Capello on as Manager ‘financial’ or ‘football’ based? I firmly believe that it was financial. It would have been a massive PR faux pas sacking him having removed break clauses in his contract before the tournament - in fact it would cost as much as £12million to get rid of Mr Fabio now according to paper talk . Well done Sir David Richards!
We marketers in the
Money talks! Yaya Toure has just completed his move to
The forthcoming A:3k football tournament at
- these footballers are not the world beaters we have hyped about in the press &
- there needs to be changes made, financially and structurally, from the Football Association and the Marketing industry that throws money at these high profile celebrity footballers as it simply goes to their heads.
Having said that - who can blame them. If I were in their situation, I’d be doing the exact same thing!It’s certainly a very contentious subject and one we will never get the answer to, but at the sametime, I believe it’s a valid reason…