I sign up to many trend sites, one being Springwise. I get weekly trends from across the globe. I came across this interesting post today re. a television ad for made-to-order muesli shot and edited by the iPhone 4. Very impressive work and more the point - what does the future hold for the advertising industry should other firms get on the band wagon. We’ve potential witnessed the birth of a new generation and it’s certainly an advertising medium I will utilise when launching my projects.
The article even has a link to an iPhone fashion shoot. Truly remarkable work!