I came across a new form of marketing - scent marketing. Everyday our senses capture different smells and according to research this makes smell the most effective to influence emotion.
Which leads me onto Nose Knows Consulting - a Canadian company that takes the characteristics of a brand and produces a scent.
Courtesy of Trendhunter“Scent design is really simple – we create a scent that compliments the design principles! An average person smells over 10,000 aromas daily – Nose Knows Consulting offers a service that captures a specific smell for psychological, emotional and physical enjoyment,” Nose Knows explains.