Fashion industry boom

The fashion industry is constantly evolving, both in terms of seasonal trends and the advertising that sits beside it.

It just so happens I was reading an article in the Metro this morning about ‘debt build up’ of the middle class society, due to a burning need to fund their lavish lifestyles. An interesting article. Ok, this is partly fuelled by the credit crunch, which we know could/has serious repercussions on our economy, but for the fashion industry, this will NOT!

We live in a society where we perceive ourselves to be better than we are. We want to be seen wearing the latest celebrity look, hanging out in the trendiest bars (where a vodka and “water downed” coke, served by an arrogant waiter, costs £15), driving fast cars and lapping up the rays in Monaco.

For as long as there are magazines on our shelves, and websites showcasing the latest celebrity catwalk trends, there will always be millions of people prepared to go to any lengths (like maxing out their 4 credit cards), to get their hands on their prize possession; the new Gucci handbag.