This month’s new trend; FREE LOVE, is a really interesting trend. The trend is about the ongoing rise of ‘free stuff’, and brands already making the most of it.
FREE LOVE is fuelled by many reasons including:
- The consumer’s need for a bargain
- The online world
- Decreasing costs of products like Ryanair
Click here to view March’s latest trend. Whilst there are many free sites out there, the one that most struck me was FreeHand Advertising – a US company that distributes free notepaper to students on their way to classes. Every page of the notepad is branded with a banner ad at the to of the page. The best part is – your ad will be visible for at least the duration of a college lecture, and longer if students refer back to their notes (as they should). Simple ideas are always the best ideas!