There are some truly, brilliant and innovative products launched everyday of the week but I’ve came across this very unusual marketing ploy by Shopping Kite. Trendhunter say, “After fulfilling their function is a package for delivery, the plastic bags can be transformed into kites to serve as a unique visibility tool for brand exposure.”
What’s to stop me ravelling through the utility room for a Tesco carrier bag? Isn’t that too marketing?
Please check out their video on their website… windy stuff! It must be spook.