I came across the Dexter viral yesterday, courtesy of Creativity-Online. For all those who don’t know, Dexter is an American TV show. The show stars Michael C. Hall (Six Feet Under) as the title character Dexter Morgan, a Miami-based serial killer who works for the Miami Metro Police Department as a blood spatter analyst. I’m sure by the viral example below, you’d gather Dexter was a serial killer!
I blogged about the importance of virals and the impact they can have and this really does prove my point. They are brilliant.
"We're very happy with the campaign," says Ralph co-founder Jay Armitage. "The ability to genuinely prank and scare someone was critical and this made people want to send it on to their friends. We're always trying to push out the boundaries in clever and interesting ways and the personalised nature of the campaign demonstrates this."
You can even enter your friend’s information (name, age, job), which generates a fake video about yourself. According to numbers from Ralph, the Dexter viral spawned 300,000 unique emails and 750,000 page views since its launch, and even roused Scotland Yard in the process.