A NEW way to connect and interact with consumers devised by Spirit Mobile Media Network. It has the ability for marketers to reach million and millions of wireless data subscribers with strategically targeted advertising on mobile phones.
The website comments “Sprint's scalable media platform delivers interactive mobile ad units to help marketers engage their desired audience and establish a two-way dialogue around products, services, brands and promotions.
Together with Sprint, brands can now add a new media channel to their advertising initiatives through innovative use of mobile web browsing pages. The Sprint Mobile Media Network offers a wide variety of targeting options, adding relevance and personalization to campaigns that have the potential to reach to an audience of millions. On average, Sprint Mobile Media Network campaigns achieve a 3.6% CTR*, outperforming Internet display industry averages.”
To date, clients include the likes of Pepsi and Sony – two of the biggest brands in the world. Pepsi used Sprint Mobile Media Network programme in strategic advertising during the 2007 Super Bowl.
Thanks to Mediabistro for the spot.
Comments