The myth in advertising ‘less is more’ probably isn’t true of this Sorough Real Estate banner. According to the Guinness Book of Records, this real estate ad in Dubai is the largest banner ad in the world, measuring in at a whopping 5 acres.
“Now here’s the cool part— it lies flat on the ground along flight paths where it will be viewed from the air by an estimated 14 million people over the next year. This has viral WOM potential. That’s big time branding” says real estate blogger Sellsious.
A huge thanks to Sellsious for the spot.