excitable creative thinker

Tesco drive-thru

It's so simply yet no one has thought about it! I'm really not sure why. A genius way of taking a process that works online and exporting to the real world. Ground breaking Tesco drive-through delivery!

I came across this writeup via Springwise. Tesco, for a trial period, at Baldock Extra store in Hertforshire. It's a new service that lets customers order their shopping in the usual way, online. From there, they choose a option (Click and Collect) that allows them a two hour time slot for picking up their products. Just like the McDonald's reserved waiting bay area, you can park up and present the staff member with your shopping reference.

Is Tumblr the NEW Twitter

Launched in 2007, Tumblr has been successfully growing in the shadow of other social media platforms; Twitter, LinkedIn and Facebook to name a few.

Tumblr makes it easy for you to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email. In recent times, they even talked about video uploading. In essence it is the same platform as Twitter only with features that make it slightly more simple to use.

Is Tumblr the NEW Twitter? I very much doubt it. Twitter is still thriving and I don't see this changing for a good 18 months to 2 years yet. There is still a gap in the market for Tumblr but more a feature of adding value to your current social media strategy / business.

Apple iPhone 4: the next generation of advertising?

I sign up to many trend sites, one being Springwise. I get weekly trends from across the globe. I came across this interesting post today re. a television ad for made-to-order muesli shot and edited by the iPhone 4. Very impressive work and more the point - what does the future hold for the advertising industry should other firms get on the band wagon. We’ve potential witnessed the birth of a new generation and it’s certainly an advertising medium I will utilise when launching my projects.

 

 
The article even has a link to an iPhone fashion shoot. Truly remarkable work!

A sense of satisfaction!

It’s been a very busy yet rewarding last few days. I finally finished the first draft of a pilot episode screenplay I’ve been working on - a great sense of satisfaction. Now for the re-drafts!

 

I’ve also been utilising my creative talents after designing a party invitation for a work colleague.

 

 Even got bought a bottle of GIN for my efforts!

Ferrari 2011 logo

I’m passionate about Formula One and very much looking forward to the British Grand Prix at Silverstone this weekend. On my Twitter profile, I follow numerous F1 drivers and journalists. With a million tweets a minute, I was lucky to come across James Allen’s tweet on Ferrari’s unveiling of their new logo for 2011.

 
The new logo will cause a lot of stir amongst many peers. I’m actually very pro the ‘new’ logo. It has a cleaner and refreshing look to it - a certain mixture of contemporary and classically feel which portrays what the Ferrari ethos is all about in the 21^st Century.

 

Looking at the current logo, it has a rather rough round the edges feel about it. In woman term’s, you might say it was your sleazy, schmokingly hot, binge drinker lady whose sexy appeal is unquestionable, but her tastes farcical. Some might say a trophy girlfriend; one that would infuriate the parents at birthday party.

 

The new logo represents a look of elegance, which to me is what Ferrari is all about. Ferrari, as a brand, has changed in recent times. It is no longer an unreliable car (well, not as much as it once was). Certainly, in women terminology, heads would turn as she strolls through the streets in her silk and satin Dolce & Gabbana dress. I would be very happily for her to meet the parents…